Daily Telegraph article picked apart by Friends of the Earth in an advert in the FT

// April 23rd, 2012 // Advertising, Public Relations

I posted "'Earned media' is not a synonym for public relations" late last night. One of the points I made in the post is that a PR campaign may well involve advertising, as odd as the application of the misguided Paid Owned Earned media taxonomy may make people think this might be.

And then I stumbled across this beautiful ad by the Friends of the Earth in the Financial Times today, literally identifying elements of a Daily Telegraph article they consider to be flawed or indeed down right incorrect. I would classify this as an attempt by Friends of the Earth to achieve mutual understanding with stakeholders; as public relations.

It's a great ad. But I would have appreciated it more had it been easier to share with you. I can't find it online anywhere, so had to resort to taking a photo and uploading it here. Come on Friends of the Earth! :-)

Advert by Friends of the Earth in the FT, 23rd April 2012

About Philip

Managing Partner, Euler Partners. Author, The Business of Influence. Engineer. Main Board Director of Intellect. Founding Partner of Meanwhile.

One Response to “Daily Telegraph article picked apart by Friends of the Earth in an advert in the FT”

Melanie Kramers says:

25 April 2012 at 11:01 am

Thanks Philip for your kind words about our advert!
Here's a link to an online version: http://twitpic.com/9ciebl/full
It was published alongside the launch of our new Clean British Energy campaign this week, which is about increasing the amount of energy we generate from our sun, wind, sea and waves.
Melanie, Friends of the Earth media team

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