Philip Sheldrake

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Tag: web3

The Web this decade and what it means for your organisation

I'm a fortunate geek. I got to chair the 6UK launch back in November, with keynote by Vint Cerf – fondly referred to as one of the fathers of the Internet. And on Monday this week, I chaired Profiting From The New Web at the Royal Society with keynote by Sir Tim Berners-Lee – inventor of the World Wide Web. How cool is that?!

Sir Tim Berners-Lee, New Web, London, 23rd May 2011

Sir Tim Berners-Lee, New Web, London, 23rd May 2011 (courtesy Intellect)

I worked with the Web Science Trust and Intellect to design this week's conference, and we set ourselves this mission:

Discover new and better ways to do business, run our countries, and lead fulfilling and sustainable lives via the intelligent, innovative and diligent development of the New Web, and to make progress faster than otherwise.

Web Innovation

The term Web 1.0 is applied retrospectively to a Web of documents and ecommerce. The term Web 2.0 has come to describe social community and user-generated content. The New Web – the Web of Data or the Semantic Web, and sometimes Web 3.0 – entails the Web itself understanding the meaning of that participation and content.

A component of the Web of Data, known as Open Data, encompasses the idea of freeing data so that others may query it, check and challenge it, augment it, and mash it up with other sources. Sir Tim is particularly motivated by this vision given its potential to drive scientific breakthrough, enhance delivery of public services and open up new frontiers for competitive advantage. Read more

The Web of data is a Web of influence

PR and Web 3.0

I'm a fan of Web 3.0. Perhaps obsessed is a more accurate description.

Web 1.0 is the Web of documents. Web 2.0 is the social and user content Web. Web 3.0 is the point at which the Web itself understands that content and social interaction. Some call it the semantic Web, and some call it the Web of data, but regardless of naming conventions, it's going to mess up a hell of a lot of business models, and create some fascinating new business and public-benefit opportunities. And it'll transform reputation management too.

If you think 'atoms of influence' trickle far and wide courtesy of human expressions and understanding with social media acting as loyal conduit, just wait until machines understand these contributions too. Read more

The most exciting development in PR since the Cluetrain

The Semantic Web, aka Web 3.0, is here. Now. And there is, as yet, little concerted recognition of or contribution to it by the influence profession... all the converging marketing and PR disciplines.

But is about to arrive in our lives, and in a big way. For example, what if I told you that when Best Buy embraced aspects of the Semantic Web its website saw a 30% increase in traffic.

Got your attention?!

Thanks to the following for their time and attention last night:

PR and Web 3.0… a call to action

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Four things struck me in 2009. They are part of a bigger picture that means that public relations practice is about to undergo another change that will be as great this coming decade as it experienced during the last decade...

1. Web 2.0 participation

I dislike the 90:9:1 ratio of passives:occasionals:enthusiasts with respect to the "write" part of readwriteweb. In other words, 90% of people online don't contribute anything, they remain passive consumers. 9% contibute content and interact now and then, and 1% are passionate bloggers, video makers, photo takers, wiki updaters etc. Read more