There's a revolution coming in public relations... visualisation.
[Courtesy Christopher Baker]
Picture the scene
You hold an event to gather key stakeholders together, say a couple of dozen, and you want to maximise the positive networking such an event should catalyse. You're also aware of a few potential personality clashes. But how many one-to-one relationships are you actually trying to manage here?
It turns out, your relationship with each of them included, that there's 300 relationships in that room! Wow, and compared to the big 'World Wide Web', or the even bigger 'World' come to that, this is a relatively insignificant number of people.
Let's go a step further. Say that there's just five critical issues facing your industry, each of which has just three positions, say "for", "against" and "no position", then each stakeholder can have one of 243 combinations of points of view.
To complete this picture, imagine now communicating the dynamic of this group in a report back to your boss say. How do you represent 300 relationships and 243 combinations of positions? Moreover, how do you portray the network evolving year-to-year, month-to-month, hour-by-hour?
Welcome to the world of data visualisation. Read more