Brand, PR, non-profits, and responsiveness – Q&A by Phillip Casey

Having put my two penn'orth out there over the years I'm occasionally approached by students at this dissertation time of year. This week, Phillip Casey and I struck up conversation on Twitter. Phillip is a post-graduate student undertaking the MA in Media and Public Relations at Newcastle University (pictured) and his dissertation is titled Brand […]

‘Masterclass’ at Bournemouth University

Professor Tom Watson (@tomwatson1709, @historyofpr) invited me to deliver a 'masterclass' lecture at Bournemouth University on Friday. (When asked about PR higher education in the UK, most people would mention Bournemouth and Leeds Metropolitan.) Student elections were at fever pitch, and there was a real energy about campus. The students at The Media School were […]

Content Marketing Show 2012

I've just kicked off Content Marketing Show 2012 here in London. Thanks to Kelvin Newman and his team for the opportunity. Here's my stack. The Illustrated History of Content

‘Earned media’ is not a synonym for public relations

"Categorising media as Paid, Owned and Earned isn’t particularly useful. In fact, it simply appears to reinforce increasingly irrelevant functional silos." That's how I opened a blog post back in November, The Influence View of Content, and three incidents over the last couple of weeks have redoubled my determination to cut this crap. Names have […]

The Business of Influence for REALLY BIG Digital Impact

Here's my slidestack for PRSA Digital Impact Conference (#PRSADiConf) today. I hope it goes without saying that I'm happy to answer any questions this stack or my presentation today may raise, or just have a chat in general. Always my pleasure. My contact details are always easy to find on philipsheldrake.com. Thanks of course to […]

The Role of PR in a Digital Age

European PR Congress 2011 – The Role of PR in the Digital Age View more presentations from Philip Sheldrake. I'm in Kiev this evening preparing my presentation for tomorrow's European PR Congress 2011. I'm the first session of the day so I have the challenge of exciting the delegates, with getting some energy in the […]

My book, The Business of Influence, is out today

Today's the day! It's ready for delivery in the UK today, and pre-order in other parts of the world. For those of you tweeting about availability in the US, currently listed as mid-June by some bookstores, Wiley tells me it should actually be with you mid-May. Thank you for your interest and patience. What's it […]