Q&A with CIPR Influence magazine

I was interviewed by Rob Smith, Editor, Influence magazine. Published in two parts, May 2016. What does Influence mean to the public relations business currently? Is it more important since the rise of digital or has it always been at the heart of what it is to be a public relations professional? You have been […]

Marketing and PR and the General Data Protection Regulation

My main character in Attenzi – a social business story, the CEO Eli Appel, has this to say over lunch with his chairman: Good business is about cooperative and interdependent relationships, always has been, yet the humanity was lost when organizations scaled way up during the 20th Century. We want to make those relationships more […]

How is PR changing and who’s going to do it?

I've had a number of questions thrown at me by students in their dissertation deliberations these past weeks. I'm not going to post them all here as there is overlap as you can imagine, but this one complements nicely the Q&A with Phillip Casey (and here) at Newcastle University. Silvana Paules is a post-graduate student […]

Brand, PR, non-profits, and responsiveness – Q&A by Phillip Casey

Having put my two penn'orth out there over the years I'm occasionally approached by students at this dissertation time of year. This week, Phillip Casey and I struck up conversation on Twitter. Phillip is a post-graduate student undertaking the MA in Media and Public Relations at Newcastle University (pictured) and his dissertation is titled Brand […]

Big data. Big trust.

This morning, my colleague Hector Arthur pointed me to a new report from Ovum's Mark Little knowing I'd have a few comments to make. In the corresponding blog post – "Big Trust is Big Data’s missing DNA" – Mark kicks off with: In the rush to monetize customer data, companies risk diminishing the trust people […]

An introduction to Web 3.0 for Social Data Week

Next week is Social Media Week. That's well known. What's less well known is that this is Social Data Week, and this facet of social underpins a lot of the stuff on next week's agenda. Nevertheless, many people with social in their job description, from public relations to marketing to 'digital', are not yet fluent […]

What, exactly, is social business?

I'm kicking off #SCRM13 in London this morning. SCRM stands for social customer relationship management, and my role today is to get some energy into the room and, hopefully, encourage delegates to look up from simply slapping "social" onto business as normal. Unfortunately, that's precisely what many have been charged with doing. Those with appropriate […]

Measuring Public Relations – a presentation

I was invited to kick off the CharityComms "Made to Measure Communications" event today. Being a fan of measurement, or business performance management more widely, I'm always excited about meeting new people and sharing ideas and insights, but given that many find the topic a little dry to say the least, I'm grateful for any […]