In the first post of this series I asserted that data is data. In other words, it's not like anything else. The second post explored and dismissed conceptualisations of data-as-property and data-as-labour. This, the last post in this series, explores data-as-reputation, data-as-public-good, and data-as-me, and then points to some architectural principles for a new direction — interpersonal data.

The problem of the way we frame the opportunity and problem


Rachel Botsman discusses reputation scoring in her book What's Mine Is Yours (check your library), and summarises the opportunity in a later magazine article:

Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan; where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora; where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar; where your feedback on eBay can be used to get a head-start selling on Etsy; where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time. Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.

Welcome to the reputation economy, where your online history becomes more powerful than your credit history.

... It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.

The most basic level is verification of your true identity -- is this person a real person? Are they who they say they are?

There is nothing to dislike about the advantages touched upon here. Unfortunately, like most things in life, the upsides come with downsides. Read more