Q&A with CIPR Influence magazine

I was interviewed by Rob Smith, Editor, Influence magazine. Published in two parts, May 2016. What does Influence mean to the public relations business currently? Is it more important since the rise of digital or has it always been at the heart of what it is to be a public relations professional? You have been […]

Learning to measure and measuring to learn

The CIPR is in the process of updating its research, measurement and evaluation guidelines (PDF). The current edition is dated March 2011 and harks back to when I used to chair the CIPR's measurement deliberations; the current initiative is being led by Matt McKay and Martin Turner. Here's a short but important extract from the […]

Measuring Public Relations – a presentation

I was invited to kick off the CharityComms "Made to Measure Communications" event today. Being a fan of measurement, or business performance management more widely, I'm always excited about meeting new people and sharing ideas and insights, but given that many find the topic a little dry to say the least, I'm grateful for any […]

Social media measurement, after Madrid

What, exactly, is the value of social? This was the question I sought to help answer in my slidestack ahead of the AMEC European Summit in Madrid earlier this month. And it was the overarching question that informed much of the three days of debate, discussion and deliberation. This post is about two related developments […]

Influence – request for comments

I'm chairing a session at midday today at the Social Media Measurement & Monitoring conference on selecting social media metrics. Joining me on the panel are Katie Delahaye Paine, Andrew Smith, Matt Owen, and Jacqui Taylor. See you there? To coincide with this event, I'm calling for comments regarding the standards setting process for the […]

Setting the standards for influence

I'm a special advisor to AMEC (the Association for the Measurement and Evaluation of Communication), wearing a CIPR hat as and when. I'm part of a working group assembling recommendations on the topic of influence for deliberation at the AMEC European Summit in Madrid this June. We have input from IPR, PRSA, Womma, SNCR, IAB […]

Too good

[Originally written for the CIPR Friday Roundup.] The headline on my S3 this morning marks a marketing and PR lesson: Cameron urges people to return to capital amid 'ghost town' claims. For the past several months, Londoners have been bombarded with messages begging them to adapt their normal routine during the Olympics period, to question […]