After three months of social collaboration involving two dozen authors, we're just a few days away from publishing Share This: The Social Media Handbook for PR (Amazon UK). The authors, all members of the CIPR Social Media panel or friends of, decided that that there was a need for a handbook that covers the full gamut of issues facing the PR practitioner in 2012.
Incredibly, Lord Sugar provides the endorsement for the front cover :-)
I'm delighted to have authored two of the chapters, Chapter 17 on real-time public relations, and the final chapter looking at the future, beyond social media.
Here's the introductory video featuring CIPR CEO Jane Wilson, and then the Table of Contents. Read the CIPR's press release here. Pre-order your copy today!