Q&A with CIPR Influence magazine

I was interviewed by Rob Smith, Editor, Influence magazine. Published in two parts, May 2016. What does Influence mean to the public relations business currently? Is it more important since the rise of digital or has it always been at the heart of what it is to be a public relations professional? You have been […]

Workfront and the future of work

The Future of Work – Workfront Leap 2016 from Philip Sheldrake   I'm in Orlando Florida this week with the Workfront team and their partners and customers for their annual Leap conference. It's my privilege to participate in a panel session on the future of work, and to deliver a session with the more grounded […]

“We called it influencing the influencers.” Adobe. Late-80s.

You have been influenced when you think something you wouldn't otherwise have thought, or do something you wouldn't otherwise have done. In the 20th Century, the marketing department did marketing, the PR people did PR, and no job title included the word influence. To this day, no role or team or department in the typical […]

Brand, PR, non-profits, and responsiveness – Q&A by Phillip Casey

Having put my two penn'orth out there over the years I'm occasionally approached by students at this dissertation time of year. This week, Phillip Casey and I struck up conversation on Twitter. Phillip is a post-graduate student undertaking the MA in Media and Public Relations at Newcastle University (pictured) and his dissertation is titled Brand […]

Employee advocacy – rather uncomfortable and somewhat forced

I described the relatively recent concept of employee advocacy in my last post as "rather uncomfortable and somewhat forced", and I've been asked to qualify this description. Firstly, it's worth stating the obvious – the aspiration that employees might advocate the employer is hardly a new idea. But this relatively new desire to go about […]

Influencing Influencer Marketing

WOMMA's new guidance on influencer marketing begins with the assertion: "This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite ..." I'm not a WOMMA member but I am a special adviser to AMEC and The Conclave, and it was in this capacity that Brad Fay and I […]