Doing the triple loop – profound leadership

Drucker Peter F. Drucker asserted: "What's measured improves." I'm a sucker for measurement and organizational learning as you can see from the posts tagged as such here – perhaps it's something to do with my engineering training. I advocate tapping extant business performance management process to effect the evolution towards social business (on this blog, […]

Measuring Public Relations – a presentation

I was invited to kick off the CharityComms "Made to Measure Communications" event today. Being a fan of measurement, or business performance management more widely, I'm always excited about meeting new people and sharing ideas and insights, but given that many find the topic a little dry to say the least, I'm grateful for any […]

Social media measurement, after Madrid

What, exactly, is the value of social? This was the question I sought to help answer in my slidestack ahead of the AMEC European Summit in Madrid earlier this month. And it was the overarching question that informed much of the three days of debate, discussion and deliberation. This post is about two related developments […]

The ROI of Public Relations – Friday Roundup

The AMEC European Summit of 2010 is famous for killing anyone's lingering hopes that advertising value equivalence (AVE) represents any kind of measure of the value of PR. As I like to say, AVE is a specious sum based on false assumptions using an unfounded multiplier, only addressing a fraction of the PR domain. <sarcasm>Apart […]

Real-time PR demands rigorous strategic alignment

Real-time PR is a hot topic. This is nothing to do with fashion, but the unavoidable pressures of modern PR. David Meerman Scott's November 2010 book, "Real-time Marketing and PR" is already a Wall Street Journal bestseller, and with Twitter responses frequently meaningless after an hour's delay, if not minutes, and many conversations requiring a […]