Value flows when data flows meaningfully through sociotechnical networks – in search of the ideal data architecture

Competitive advantage and profitable growth doesn’t come from scale anymore. The rate at which big players in any and all industries beach their supertanker is unprecedented. Competitive advantage and profitable growth doesn’t come from efficiency anymore either. What’s the point of making unwanted product efficiently? Competitive advantage and profitable growth comes from adaptability. Pure and […]

Big data. Big trust.

This morning, my colleague Hector Arthur pointed me to a new report from Ovum's Mark Little knowing I'd have a few comments to make. In the corresponding blog post – "Big Trust is Big Data’s missing DNA" – Mark kicks off with: In the rush to monetize customer data, companies risk diminishing the trust people […]

A presentation to the Open Mobile Alliance conference on big data

According to its website, the Open Mobile Alliance "was formed in June 2002 by the world’s leading mobile operators, device and network suppliers, information technology companies and content and service providers. OMA delivers open specifications for creating interoperable services that work across all geographical boundaries, on any bearer network." The OMA met today in Dublin […]

This decade’s number one revolution

“Data is the new oil." So said Clive Humby back in 2006. "Data is the new soil" said David McCandless in 2010. In between, in 2009, Meglena Kuneva, European Consumer Commissioner, said: "Personal data is the new oil of the internet and the new currency of the digital world." I've long been excited about the […]

How data is transforming digital marketing

Digital marketing has come a long way in the past decade, as we’ve moved beyond putting existing materials online and learned how to really harness the native advantages of digital technologies. The pace of change continues unabated, and among its most important drivers is data – and the meaning of that data. Every one of us […]

Truth be told – Friday Roundup

According to the renowned Excellence study, public relations is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organisation and its publics. One might argue that one can't aim to please (benefit) everyone, so it might be more appropriate to emphasise mutual understanding rather than mutual benefit, as […]