The EU Referendum campaigns should learn from Aristotle

An email sent to all my friends and family. There's no doubting Aristotle was a rare genius. Encyclopædia Britannica calls him the first genuine scientist. And it's amazing that here I am in the 21st Century emailing you (and in fact just about everyone I know with an email address) about the insights of a […]

Social media measurement – AMEC’s ‘Big Ask’ European consultation

The PR industry view and ‘Big Ask’ - Philip Sheldrake, uploaded by Gorkana Group on Vimeo. AMEC – the international Association for Measurement and Evaluation of Communication – launched its social measurement consultation exercise with European members and in-house and agency PR professionals on November 17th 2011 at the 'Big Ask' conference. I spoke at […]

How social media might help put UK politics on the right track

Election 2010 was supposed to be the UK's first social media powered election, but with the advent of our first ever Leaders Debates, it became resolutely a TV-powered election. But that doesn't mean same-interest groups aren't coalescing and making their point online; quite the opposite. It's just that the majority of the British public aren't […]