Marketing and PR and the General Data Protection Regulation

My main character in Attenzi – a social business story, the CEO Eli Appel, has this to say over lunch with his chairman: Good business is about cooperative and interdependent relationships, always has been, yet the humanity was lost when organizations scaled way up during the 20th Century. We want to make those relationships more […]

Learning to measure and measuring to learn

The CIPR is in the process of updating its research, measurement and evaluation guidelines (PDF). The current edition is dated March 2011 and harks back to when I used to chair the CIPR's measurement deliberations; the current initiative is being led by Matt McKay and Martin Turner. Here's a short but important extract from the […]

Deliberate and emergent, by design

I've been trying to reconcile the apparent tensions between the deliberate and emergent strategy schools of thought. After all, it's a fundamental question at the heart of organizational life today. Defining deliberate and emergent strategy The deliberate strategy process is the one with which most people are most familiar if only because it dominated 20th […]

Doing the triple loop – profound leadership

Drucker Peter F. Drucker asserted: "What's measured improves." I'm a sucker for measurement and organizational learning as you can see from the posts tagged as such here – perhaps it's something to do with my engineering training. I advocate tapping extant business performance management process to effect the evolution towards social business (on this blog, […]

Measuring Public Relations – a presentation

I was invited to kick off the CharityComms "Made to Measure Communications" event today. Being a fan of measurement, or business performance management more widely, I'm always excited about meeting new people and sharing ideas and insights, but given that many find the topic a little dry to say the least, I'm grateful for any […]

Social media measurement, after Madrid

What, exactly, is the value of social? This was the question I sought to help answer in my slidestack ahead of the AMEC European Summit in Madrid earlier this month. And it was the overarching question that informed much of the three days of debate, discussion and deliberation. This post is about two related developments […]

What, exactly, is the value of social?

The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement, and my last post described just one such workstream, on […]