Marketing and PR and the General Data Protection Regulation

My main character in Attenzi – a social business story, the CEO Eli Appel, has this to say over lunch with his chairman: Good business is about cooperative and interdependent relationships, always has been, yet the humanity was lost when organizations scaled way up during the 20th Century. We want to make those relationships more […]

Influencing Influencer Marketing

WOMMA's new guidance on influencer marketing begins with the assertion: "This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite ..." I'm not a WOMMA member but I am a special adviser to AMEC and The Conclave, and it was in this capacity that Brad Fay and I […]

‘Earned media’ is not a synonym for public relations

"Categorising media as Paid, Owned and Earned isn’t particularly useful. In fact, it simply appears to reinforce increasingly irrelevant functional silos." That's how I opened a blog post back in November, The Influence View of Content, and three incidents over the last couple of weeks have redoubled my determination to cut this crap. Names have […]

Measuring Online – CIPR Freshly Squeezed training session

An interesting start to the day today... over to CIPR HQ in Russell Square to deliver a training course on social measurement in the Freshly Squeezed series. I had just 45 minutes with 15 minutes Q&A, and this time constraint combined with the state of best practice in the profession meant I was aiming simply […]

How data is transforming digital marketing

Digital marketing has come a long way in the past decade, as we’ve moved beyond putting existing materials online and learned how to really harness the native advantages of digital technologies. The pace of change continues unabated, and among its most important drivers is data – and the meaning of that data. Every one of us […]

My book, The Business of Influence, is out today

Today's the day! It's ready for delivery in the UK today, and pre-order in other parts of the world. For those of you tweeting about availability in the US, currently listed as mid-June by some bookstores, Wiley tells me it should actually be with you mid-May. Thank you for your interest and patience. What's it […]

Groupon is bad for business – no April fool

According to BusinessWeek, Groupon could be the fastest growing business of all time – going from zero to rejecting a rumoured six billion dollar offer from Google two years later on the basis it seriously undervalued the company. It's now eyeing up a twenty five billion dollar IPO. Not bad for a discount voucher business. […]