Workfront and the future of work

 

I'm in Orlando Florida this week with the Workfront team and their partners and customers for their annual Leap conference. It's my privilege to participate in a panel session on the future of work, and to deliver a session with the more grounded title – making work suck less!

As you can see from the stack here, the first too common affront I identify and tackle is what I generally call the 'X steps to heaven' crowd. Those authors and companies proffering clickbait that teases with some relatively short sequence of steps needed to take you from zero to hero – in this context, going from a dysfunctional to awesome organization.

Bullshit. Life is complex and society is complex and all organization is complex, and authors of this sort of crap are either ignorant at best or disingenuous at worst. Complexity is a natural product that cannot be simplified – we can only aspire in this digital age to navigate it more simply.

I then go on to identify the lessons we might learn from Mother Nature, the necessity to sustain mutual value for all stakeholders, and some of the hazards we must avoid along the way, not least corporate surveillance.

Last night we were at the Magic Kingdom, and this evening we're dining at Epcot. Who said work has to suck?! :-)

Thanks for having me Workfront.

One thought on “Workfront and the future of work

What do you think?...