Influence – request for comments

I'm chairing a session at midday today at the Social Media Measurement & Monitoring conference on selecting social media metrics. Joining me on the panel are Katie Delahaye Paine, Andrew Smith, Matt Owen, and Jacqui Taylor.

See you there?

To coincide with this event, I'm calling for comments regarding the standards setting process for the concept of influence ahead of the AMEC European Summit in June. Please take a look at this stack, and influence proceedings :-)

6 thoughts on “Influence – request for comments

  1. Way to move the conversation forward, Philip! Starting by defining what we're talking about (and what we're not) is definitely the way to go.

    If you haven't yet, you should check out an infographic we released earlier this week on influencers' archetypes. Our way to say that 'influence' is indeed a complex system with no one-size-fits-all approach


  2. I'm not sure if it is clear in the deck that "influence" can also represent an increase or decrease in intensity of opinion or frequency of behaviour... that also seems to be an outcome of influence, in addition to "change"...

    1. Hi Alicia, and thanks for the comment.

      Being a professional engineer, I'm quite exacting on such semantics, on systems thinking. I can see where you're coming from, but an increase or decrease in anything is indeed a change.

      At least that's how I look at. And thanks to you, I can now see I need to make that clearer when talking this stuff through.

What do you think?...