Social media are the eggs in the social business cake

A thrill of working in a fast changing market is the opportunity to innovate. A burden of working in a fast changing market is the need to bend existing language to new concepts. And of course, evoking existing language evokes existing meaning ... both an advantage and disadvantage.

So, we've been working with social media for the past decade; as if all preceding media was anti-social. And during the past couple of years, we've been tasking our tongue to the topic of social business; as if business previously attracted loners.

Well I for one consider social business to be quite distinct from social media. Others use the terms synonymously. The lexicon battle is underway and it will be some years hence before the dictionaries document the victory. For now then, allow me the airtime to support the assertion ... social media are the eggs in the social business cake.

The video here is my take on social business.