Hosting CIPR TV… live at five!

The last time I was on TV it was the BBC's Working Lunch, March 2002. I was running Europe's first email money service at the time (before PayPal was available in these parts) and our servers were struggling quite a lot under the weight of our success on eBay UK. Facing up to a firm line of questioning, I was able to reassure Working Lunch viewers that any money they had stored with us was safe and sound.

Fast forward eight years and the definition of TV has changed somewhat. Indeed YouTube wasn't even launched until 2005, before going on to be the fastest growing website ever. By 2007, the capacity consumed by YouTube exceeded that of the entire Internet in 2000. In May this year, over 24 hours worth of video was uploaded to YouTube for every single minute of the month!

And now we have . This is just the latest in a series of social / digital initiatives from the CIPR this year. We've had the super new website, the formation of the CIPR Social Media Panel, the continous professional development tracker going online, and the design and delivery of the via public wiki.

What is CIPR TV? Well Stephen Waddington and I are hosting a live streaming video event every three weeks starting 5pm Wednesday 8th September in partnership with Howard Kosky, Russell Goldsmith, Natalie Jackson and the fab production team at Markettiers4DC.

Our first guest will be Paul Mylrea, next year's CIPR President and Head of Press and Media Relations at the BBC. We'll be talking with him about this new phrase "reputation washing", what it means and how our profession must respond, and of course we'll be inviting his views on the CIPR and the profession for 2011. And to think that eight years ago it was the BBC challenging me with the questions! :-)

Being a live format (gulp!), we'll be encouraging a simultaneous Twitter dialogue at #ciprtv to add that vital social dimension to the event and so we can incorporate your questions and comments into the show.

As the trailer says, hope to see you 8th September, "live at five".