Philip Sheldrake

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The increasingly crowded market of Social Web Analytics

In Brian Solis' latest post, Unveiling the New Influencers, he reviews the reasons for listening to the marketplace for clues about how your organisation is doing, how it is perceived, and how the same stakeholders might regard your competition.

If you like his post, then you may like my free ebook on the topic, The Social Web Analytics eBook 2008. Of course I recognise we've reached the first anniversary of the ebook this week (and over 35,000 downloads to date!), and it was time for me to post an update on the list of vendors I'm tracking. And wow is this market exploding.

(Brian lists some of these services in the section of his post titled "Listening + Conversation Management Systems".)

If you are looking to procure such a service, then my ebook will tell you what you might want to look out for, and the list of potential partners below is pretty comprehensive. If you would like my help sourcing the right tool at the right price, then do just get in touch. Being based in London, I cover Western Europe, so for those of you in the US the man you need is Nathan Gilliatt.

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Each and every vendor here is invited to contribute to or collaborate on the Influence Scorecard initiative... please get in touch if this is of interest to you, whether or not you are listed here, whether or not you are into Social Web Analytics, Business Performance Management, Reputation Management, or Competitiveness.

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Social Web Analytics is often referred to as Social Media Analytics, but I believe there's a difference. Social Media is just one aspect of the Social Web, as explained in my post here.