Brand Anarchy

The idea of a brand goes back to ancient times when ownership of livestock was asserted by burning one's mark onto the animal. This post is about a book called Brand Anarchy, so I thought I'd set the scene. The mark would be applied to the animal with a burning stick known as a firebrand. […]

BRANDiD + Meanwhile + Seedcamp

Here’s some rather good news to lift some of that post-Olympic blues. The BRANDiD team has won gold, literally. Hundreds of starters were whittled down during recent Seedcamp heats to a couple of dozen top performers. Reading the track perfectly and running a very good race indeed, BRANDiD crossed the finishing line to take its […]

Persuasion

Aristotle said that the three most powerful tools of persuasion are: ethos, argument by character; logos, argument by logic; and pathos, appeal to the emotions. Because I have the superior mind of a scientist (that's sarcasm btw), I have an overwhelming natural inclination toward logos. And when it doesn't work, I try it again, despite […]

Public Relations, today and by 2020

I'm typing this post sitting on the front row at the CIPR's PR 2020 event at Russell Square HQ. To my left, Stephen Waddington. To my right, Julio Romo. On stage we have CIPR CEO, Jane Wilson, Dr. Jon White, and ComRes Marketing Manager, Simon Thwaites. ComRes annual survey ComRes conducts an annual review of […]

Your vital role in the economic recovery

[Written for the CIPR Friday Roundup] There will be an economic recovery and best practice public relations will play its part. Economists may not agree on the how, but they are agreed on the what – we need economic growth. And economic growth comes from organisations that are more productive, and productivity is partly driven […]

Communication Director Magazine book review – The Business of Influence

My book, The Business of Influence, has just been reviewed in Communication Director. The magazine is billed as the professional specialist magazine for Corporate Communications and Public Relations in Europe. It documents opinions on important strategic questions in communication, discovers transnational developments and discusses their relevance from a European perspective. The publication is associated with […]