On the future of manufacturing

I was invited last week to talk about the future of manufacturing at an event run by the manufacturing practice of one of the big law firms. Here's a whistle stop summary. It's a mind-blowing vista. Intro On considering political, economic, social and technological factors, it's unarguable that we're contemplating major flux in manufacturing. As […]

A haiku for the prospects of the sociotechnical

Yesterday, at Southampton University, my WAIS colleague Ian Brown challenged me to write a haiku to describe my research interests. Here's my effort, the first time in a decade of blogging that I've posted poetry ... and quite possibly the last time too! we in our biome add data and shake open an Internetome

Organization is software

This post is about an exciting vista for organization, one that may sound unhuman on the face of it but which, in contrast, I think could serve human dignity very well. I first presented it in my Future of Organization video May 23rd, a presentation that appears to have been well received (and the accompanying […]

Brand Anarchy

The idea of a brand goes back to ancient times when ownership of livestock was asserted by burning one's mark onto the animal. This post is about a book called Brand Anarchy, so I thought I'd set the scene. The mark would be applied to the animal with a burning stick known as a firebrand. […]

BRANDiD + Meanwhile + Seedcamp

Here’s some rather good news to lift some of that post-Olympic blues. The BRANDiD team has won gold, literally. Hundreds of starters were whittled down during recent Seedcamp heats to a couple of dozen top performers. Reading the track perfectly and running a very good race indeed, BRANDiD crossed the finishing line to take its […]


Aristotle said that the three most powerful tools of persuasion are: ethos, argument by character; logos, argument by logic; and pathos, appeal to the emotions. Because I have the superior mind of a scientist (that's sarcasm btw), I have an overwhelming natural inclination toward logos. And when it doesn't work, I try it again, despite […]