Organization is software

This post is about an exciting vista for organization, one that may sound unhuman on the face of it but which, in contrast, I think could serve human dignity very well. I first presented it in my Future of Organization video May 23rd, a presentation that appears to have been well received (and the accompanying […]

Brand Anarchy

The idea of a brand goes back to ancient times when ownership of livestock was asserted by burning one's mark onto the animal. This post is about a book called Brand Anarchy, so I thought I'd set the scene. The mark would be applied to the animal with a burning stick known as a firebrand. […]

BRANDiD + Meanwhile + Seedcamp

Here’s some rather good news to lift some of that post-Olympic blues. The BRANDiD team has won gold, literally. Hundreds of starters were whittled down during recent Seedcamp heats to a couple of dozen top performers. Reading the track perfectly and running a very good race indeed, BRANDiD crossed the finishing line to take its […]

Persuasion

Aristotle said that the three most powerful tools of persuasion are: ethos, argument by character; logos, argument by logic; and pathos, appeal to the emotions. Because I have the superior mind of a scientist (that's sarcasm btw), I have an overwhelming natural inclination toward logos. And when it doesn't work, I try it again, despite […]

Public Relations, today and by 2020

I'm typing this post sitting on the front row at the CIPR's PR 2020 event at Russell Square HQ. To my left, Stephen Waddington. To my right, Julio Romo. On stage we have CIPR CEO, Jane Wilson, Dr. Jon White, and ComRes Marketing Manager, Simon Thwaites. ComRes annual survey ComRes conducts an annual review of […]