How is PR changing and who’s going to do it?

I've had a number of questions thrown at me by students in their dissertation deliberations these past weeks. I'm not going to post them all here as there is overlap as you can imagine, but this one complements nicely the Q&A with Phillip Casey (and here) at Newcastle University. Silvana Paules is a post-graduate student […]

More questions of influence – size and complexity

Phillip Casey, post-graduate student at Newcastle University, follows up our earlier Q&A with a couple more questions. Is influence harder to manage as an organisation grows in size? As before, beware the idea that influence can be managed per se. I'll assume you're referring to the considered design and monitoring of process, culture and operations […]

“We called it influencing the influencers.” Adobe. Late-80s.

You have been influenced when you think something you wouldn't otherwise have thought, or do something you wouldn't otherwise have done. In the 20th Century, the marketing department did marketing, the PR people did PR, and no job title included the word influence. To this day, no role or team or department in the typical […]

Learning to measure and measuring to learn

The CIPR is in the process of updating its research, measurement and evaluation guidelines (PDF). The current edition is dated March 2011 and harks back to when I used to chair the CIPR's measurement deliberations; the current initiative is being led by Matt McKay and Martin Turner. Here's a short but important extract from the […]

Brand, PR, non-profits, and responsiveness – Q&A by Phillip Casey

Having put my two penn'orth out there over the years I'm occasionally approached by students at this dissertation time of year. This week, Phillip Casey and I struck up conversation on Twitter. Phillip is a post-graduate student undertaking the MA in Media and Public Relations at Newcastle University (pictured) and his dissertation is titled Brand […]