Brand, PR, non-profits, and responsiveness – Q&A by Phillip Casey

Having put my two penn'orth out there over the years I'm occasionally approached by students at this dissertation time of year. This week, Phillip Casey and I struck up conversation on Twitter. Phillip is a post-graduate student undertaking the MA in Media and Public Relations at Newcastle University (pictured) and his dissertation is titled Brand […]

Employee advocacy – rather uncomfortable and somewhat forced

I described the relatively recent concept of employee advocacy in my last post as "rather uncomfortable and somewhat forced", and I've been asked to qualify this description. Firstly, it's worth stating the obvious – the aspiration that employees might advocate the employer is hardly a new idea. But this relatively new desire to go about […]

#PRredefined

In my recent post, The social business mutuality stack, I describe PR theory as the foundation for social business. (You might like to read the post if your understanding of PR is what might be described as mainstream – yes, PR has a reputation problem!) Given the import, I added that I'd joined a new […]

The social business mutuality stack

Can you tell by looking at a photo like this if it's of a sunrise or a sunset? Absent knowledge of the time of day or the direction in which it was taken, I think not. Just as well I'm talking about both a start and a finish here then. Sun-setting First, the crap that's […]