Recoding public relations

Having co-founded, built and sold a PR consultancy. Having written a book on reframing marketing and PR for the digital age that's now recommended reading across a number of under- and post-graduate courses. Having made some of the first presentations to the PR profession on the implications of the Internet of Things, the Semantic Web, […]

Marketing and PR and the General Data Protection Regulation

My main character in Attenzi – a social business story, the CEO Eli Appel, has this to say over lunch with his chairman: Good business is about cooperative and interdependent relationships, always has been, yet the humanity was lost when organizations scaled way up during the 20th Century. We want to make those relationships more […]

Introducing the hi:project

The hi:project launches today. It's a synthesis of many of the things I care about, from the original decentralizing visions for the Internet and Web, the aspiration that digital technologies can help people relate to each other better and understand each other better, and the idea that we might connect to each other without wondering […]

How is PR changing and who’s going to do it?

I've had a number of questions thrown at me by students in their dissertation deliberations these past weeks. I'm not going to post them all here as there is overlap as you can imagine, but this one complements nicely the Q&A with Phillip Casey (and here) at Newcastle University. Silvana Paules is a post-graduate student […]

More questions of influence – size and complexity

Phillip Casey, post-graduate student at Newcastle University, follows up our earlier Q&A with a couple more questions. Is influence harder to manage as an organisation grows in size? As before, beware the idea that influence can be managed per se. I'll assume you're referring to the considered design and monitoring of process, culture and operations […]

“We called it influencing the influencers.” Adobe. Late-80s.

You have been influenced when you think something you wouldn't otherwise have thought, or do something you wouldn't otherwise have done. In the 20th Century, the marketing department did marketing, the PR people did PR, and no job title included the word influence. To this day, no role or team or department in the typical […]