Employee advocacy – rather uncomfortable and somewhat forced

I described the relatively recent concept of employee advocacy in my last post as "rather uncomfortable and somewhat forced", and I've been asked to qualify this description. Firstly, it's worth stating the obvious – the aspiration that employees might advocate the employer is hardly a new idea. But this relatively new desire to go about […]

#PRredefined

In my recent post, The social business mutuality stack, I describe PR theory as the foundation for social business. (You might like to read the post if your understanding of PR is what might be described as mainstream – yes, PR has a reputation problem!) Given the import, I added that I'd joined a new […]

The social business mutuality stack

Can you tell by looking at a photo like this if it's of a sunrise or a sunset? Absent knowledge of the time of day or the direction in which it was taken, I think not. Just as well I'm talking about both a start and a finish here then. Sun-setting First, the crap that's […]

Big data. Big trust.

This morning, my colleague Hector Arthur pointed me to a new report from Ovum's Mark Little knowing I'd have a few comments to make. In the corresponding blog post – "Big Trust is Big Data’s missing DNA" – Mark kicks off with: In the rush to monetize customer data, companies risk diminishing the trust people […]

Customer-centricity

Customer-centricity is an organizational point of view, not a customer point of view. It’s actually the organization-centric-view-of-the-customer. ... Don’t you want CRM to help you and the customer mutually, allowing you both to manage the relationship? Surely the value of your understanding how influence goes around comes around is enhanced when those you interact with […]

Strategic Public Relations Leadership

I learned this week about the Cockpit-in-Court, an early London theatre that stood where we find 70 Whitehall today. Apparently, it did as the name conveys host cockfights, although they stopped as long ago as the Jacobean times. The current building includes Kent's Treasury, built 1733-37. I attended an event in Kent's Treasury this week […]