Philip Sheldrake

Social media measurement – AMEC’s ‘Big Ask’ European consultation

// January 10th, 2012 // No Comments » // Advertising, Measurement & Analysis, Public Affairs

The PR industry view and ‘Big Ask’ - Philip Sheldrake, uploaded by Gorkana Group on Vimeo.

AMEC – the international Association for Measurement and Evaluation of Communication – launched its social measurement consultation exercise with European members and in-house and agency PR professionals on November 17th 2011 at the 'Big Ask' conference. I spoke at the conference and the videos of the day have just been posted to Vimeo. In the egocentric nature that is personal blogging, I've embedded the video of me above, and videos of the other speakers can all be found here.

AMEC aims to develop global social media measurement standards by June 2012, and I'm also contributing to / hanging on to the coat tails of a similar initiative driven by I-COM – the International Conference on Online Media Measurement.

It's probably not too much of a generalisation to say that AMEC has grown out of the 'unpaid media' community, and I-COM from the 'paid media' community. While I've argued here that this distinction is now pointless, it is responsible for incredibly different perspectives and attitudes; in fact sometimes laughably so. I'll know when we're making progress on social media measurement when this division recedes and my amazement dissolves. It's noteworthy that both efforts have begun earnestly to engage the other 'media types'.

Hope you like the video.

The new governance of lobbying – in conversation with Elizabeth France and Keith Johnston

// January 21st, 2011 // No Comments » // Public Affairs

This week's CIPR TV focused on the formation of the Public Affairs Council in response to the Public Administration Select Committee's recommendations in its December 2008 report, Lobbying: Access and influence in Whitehall. We're delighted that Elizabeth France, UKPAC's chair, and Keith Johnston, CIPR and UKPAC board member, could join us to explain what's going on, who it affects and how.

How social media might help put UK politics on the right track

// May 9th, 2010 // No Comments » // Communities/Social Networks, Public Affairs

Election 2010 was supposed to be the UK's first social media powered election, but with the advent of our first ever Leaders Debates, it became resolutely a TV-powered election.

But that doesn't mean same-interest groups aren't coalescing and making their point online; quite the opposite. It's just that the majority of the British public aren't that engaged with social media just yet. And don't start with that "but Obama did it in 2008" malarkey... sure, he ran a great campaign, but when you break it down you find that the majority "online" effort was plain old email marketing. Good on him, but this hardly makes anyone's definition of social media.

Let's take a brief look at two campaigns running right now, post-election. (more...)

The social Web and agenda setting: a presentation to today's European Agenda Setting Conference, Zurich

// December 4th, 2008 // No Comments » // Communities/Social Networks, Public Affairs, Public Relations

I'm presenting in one hour to the European Agenda Setting Conference on the impact of the social Web. Great presentations this morning from Roland Schatz, President Media Tenor, David W Moore, author of The Opinion Makers, and Ramu Damudaran, Director Civil Society at the United Nations.

Here's my deck if you're interested: