Measuring Public Relations – a presentation

I was invited to kick off the CharityComms "Made to Measure Communications" event today. Being a fan of measurement, or business performance management more widely, I'm always excited about meeting new people and sharing ideas and insights, but given that many find the topic a little dry to say the least, I'm grateful for any […]

Social media measurement, after Madrid

What, exactly, is the value of social? This was the question I sought to help answer in my slidestack ahead of the AMEC European Summit in Madrid earlier this month. And it was the overarching question that informed much of the three days of debate, discussion and deliberation. This post is about two related developments […]

What, exactly, is the value of social?

The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement, and my last post described just one such workstream, on […]

Influence – request for comments

I'm chairing a session at midday today at the Social Media Measurement & Monitoring conference on selecting social media metrics. Joining me on the panel are Katie Delahaye Paine, Andrew Smith, Matt Owen, and Jacqui Taylor. See you there? To coincide with this event, I'm calling for comments regarding the standards setting process for the […]

Setting the standards for influence

I'm a special advisor to AMEC (the Association for the Measurement and Evaluation of Communication), wearing a CIPR hat as and when. I'm part of a working group assembling recommendations on the topic of influence for deliberation at the AMEC European Summit in Madrid this June. We have input from IPR, PRSA, Womma, SNCR, IAB […]

A Measure Of Influence – IABC Communication World magazine

Jessica Burnette-Lemon is Senior Editor of Communication World, the IABC's member magazine. I had the pleasure of talking with Jessica on the topical and some might say controversial topic of influence (in the context of marketing and PR of course). The resultant article appears in the current issue of the magazine, but because it's a […]