Social media are the eggs in the social business cake

A thrill of working in a fast changing market is the opportunity to innovate. A burden of working in a fast changing market is the need to bend existing language to new concepts. And of course, evoking existing language evokes existing meaning ... both an advantage and disadvantage. So, we've been working with social media […]

Influence Crowd becomes Euler Partners

When George W. Bush was inaugurated for his second term in January 2005, no one uploaded a video to YouTube. When Italy beat France to win the 2006 FIFA World Cup final, fans didn’t Tweet. Not once. No one in Europe mentioned it on Facebook. No one captured Fabio Grosso scoring the winner on an […]

Influence – the use and abuse of the word in social media

Influence – the use and abuse of the word in social media View more presentations from Philip Sheldrake The AMEC European Summit is taking place this week in Dublin. It's a really vibrant event, a credit to AMEC's Barry Leggetter and the delegates' enthusiasm. (Actually, perhaps it's a little less vibrant this morning after the […]

Q&A with Influencer Marketing Review

[Originally published by Influencer Marketing Review.] This is the third installment of our ‘Q&A with the Review’ series in which we talk with prominent members of the influencer marketing community about their work and thoughts on the industry. Amanda Maksymiw and Duncan Brown helped us get the series started, and now we’re grateful that Philip […]

The Business of Influence for REALLY BIG Digital Impact

Here's my slidestack for PRSA Digital Impact Conference (#PRSADiConf) today. I hope it goes without saying that I'm happy to answer any questions this stack or my presentation today may raise, or just have a chat in general. Always my pleasure. My contact details are always easy to find on philipsheldrake.com. Thanks of course to […]

The complexity of influence is a challenge – and an opportunity

[Originally written for The Guardian Media Network.] If media is interesting because it facilitates communication, whether that communication is mediated or disintermediated, then communication is most interesting when it facilitates influence. You have been influenced when you think something you wouldn't otherwise have thought, or do something you wouldn't otherwise have done. Simple as, although […]