Reputation and Wikipedia

[Originally written for the CIPR Friday Roundup] What does the Wikipedia entry for your organisation / client / brand say? What about brand references in other entries? All cosy on the Wikipedia front? And recognising that a neutral point of view (NPOV) is one of Wikipedia's "five pillars", you have resisted editing anything where your […]

Measuring Online – CIPR Freshly Squeezed training session

An interesting start to the day today... over to CIPR HQ in Russell Square to deliver a training course on social measurement in the Freshly Squeezed series. I had just 45 minutes with 15 minutes Q&A, and this time constraint combined with the state of best practice in the profession meant I was aiming simply […]

Guilty – The CIPR Friday Roundup

We have a fundamental tenet in our Western societies – innocent until proven guilty. The problem we have now is simply that reputation pivots faster via the social Web than can be adjudged in the courtroom. I have no idea whatsoever whether Dominique Strauss-Kahn did or did not rape or sexually molest the hotel maid. […]

How data is transforming digital marketing

Digital marketing has come a long way in the past decade, as we’ve moved beyond putting existing materials online and learned how to really harness the native advantages of digital technologies. The pace of change continues unabated, and among its most important drivers is data – and the meaning of that data. Every one of us […]

My book, The Business of Influence, is out today

Today's the day! It's ready for delivery in the UK today, and pre-order in other parts of the world. For those of you tweeting about availability in the US, currently listed as mid-June by some bookstores, Wiley tells me it should actually be with you mid-May. Thank you for your interest and patience. What's it […]