How dare they!

[Written originally for the CIPR Friday Roundup.] You should not make edits to a Wikipedia entry when you have a conflict of interest, as any PR practitioner does in relation to their employer or client. Simple. This Wikipedia rule is reflected precisely in the CIPR's Wikipedia guidance, published by the social media panel last summer […]

Setting the standards for influence

I'm a special advisor to AMEC (the Association for the Measurement and Evaluation of Communication), wearing a CIPR hat as and when. I'm part of a working group assembling recommendations on the topic of influence for deliberation at the AMEC European Summit in Madrid this June. We have input from IPR, PRSA, Womma, SNCR, IAB […]

A Measure Of Influence – IABC Communication World magazine

Jessica Burnette-Lemon is Senior Editor of Communication World, the IABC's member magazine. I had the pleasure of talking with Jessica on the topical and some might say controversial topic of influence (in the context of marketing and PR of course). The resultant article appears in the current issue of the magazine, but because it's a […]

Who are you?

[Originally written for the CIPR Friday Roundup.] Identity is not a black and white thing. Sure, at one end of the spectrum anonymity reigns. This is the world of 4chan, the popular image-based bulletin board from which famous memes such as lolcats and Rickrolling emerged. At the other end of the spectrum we have passport […]

Reputation and Wikipedia

[Originally written for the CIPR Friday Roundup] What does the Wikipedia entry for your organisation / client / brand say? What about brand references in other entries? All cosy on the Wikipedia front? And recognising that a neutral point of view (NPOV) is one of Wikipedia's "five pillars", you have resisted editing anything where your […]