// January 6th, 2012 // 10 Comments » // Communities/Social Networks, Digital Media Relations, Public Relations
[Originally written for the CIPR Friday Roundup]
What does the Wikipedia entry for your organisation / client / brand say? What about brand references in other entries? All cosy on the Wikipedia front? And recognising that a neutral point of view (NPOV) is one of Wikipedia's "five pillars", you have resisted editing anything where your neutrality is questionable. Right?
Let's face it, Wikipedia is amazing. I had the pleasure of attending the Wikipedia 10th birthday party in London last year and I wasn't the only one there who admitted to not appreciating Wikipedia's potential back in the day. Seriously? A website anyone can edit?! Yeah right, that'll work. Not.
And yet today Alexa ranks Wikipedia the sixth most popular site on the web. Search for a company or brand in Google or Bing and there's the Wikipedia entry tempting you with its neutrality, familiarity and ease of use. The Wikipedia community plays a significant role in brand reputation.
This week, one of my favourite Conversation contributors, Stuart Bruce, spotted Member of Parliament Tom Watson's interest in Wikipedia and PR practice. He found Watson's contribution, Wednesday, to a Wikipedia talk page: (more...)