My book, The Business of Influence, is out today

Today's the day! It's ready for delivery in the UK today, and pre-order in other parts of the world. For those of you tweeting about availability in the US, currently listed as mid-June by some bookstores, Wiley tells me it should actually be with you mid-May. Thank you for your interest and patience. What's it […]

Groupon is bad for business – no April fool

According to BusinessWeek, Groupon could be the fastest growing business of all time – going from zero to rejecting a rumoured six billion dollar offer from Google two years later on the basis it seriously undervalued the company. It's now eyeing up a twenty five billion dollar IPO. Not bad for a discount voucher business. […]

Influence in the age of the social web – keynote to EUPRERA

It's a beautiful sunny Spring day here at the EUPRERA Spring Symposium in Lisbon. It's my first time at this gathering of the European Public Relations Education and Research Association – the forum for innovative PR research and education – and I'm delighted to have been invited to deliver the keynote. Thanks to Philip Young […]

The Marketing Century – a compilation of expert insight

You can now get your hands on The Marketing Century – out this week – a compilation of expert insight across a wide gamut of marketing and PR related topics to celebrate the centenary of the Chartered Institute of Marketing (CIM). The chapter outline here is based on the book's introduction. I'm delighted to have […]

Meanwhile, a new approach to marketing and PR consultancy

I've teamed up with some very useful chaps to form Meanwhile. We're defining venture marketing. Before I explain that further, I'll elaborate on the main trends that make me think Meanwhile is precisely the right approach at the right time. In short: Previously distinct disciplines are converging There is a renewed focus on measurement and […]

The 2011 Plan

Let's talk strategy. Without thorough strategy, one is resigned to contribute nothing to living up to your organisation's mission and pursuing its vision. Thoroughly resigned. And the turn of the year is an apt time to take the strategic long view. But let's begin with the shortest view. David Meerman Scott's latest book 'Real-time Marketing […]