CIPR Social Summer on mobile marketing

I'm not a fan of the iPhone, or iPad come to that (more later). But it wasn't until yesterday evening at the CIPR that I learned quite how manic some marketers have become. The following conversation won't be verbatim as I wasn't party to it, but it's a good representation of the story as I […]

PR and Web 3.0… a call to action

Four things struck me in 2009. They are part of a bigger picture that means that public relations practice is about to undergo another change that will be as great this coming decade as it experienced during the last decade... 1. Web 2.0 participation I dislike the 90:9:1 ratio of passives:occasionals:enthusiasts with respect to the […]

The increasingly crowded market of Social Web Analytics

In Brian Solis' latest post, Unveiling the New Influencers, he reviews the reasons for listening to the marketplace for clues about how your organisation is doing, how it is perceived, and how the same stakeholders might regard your competition. If you like his post, then you may like my free ebook on the topic, The […]

Tell us about an ad you've come across and loved today

This was the question I posed upfront at the Convergence Conversation I chaired last night. The topic of the conversation – “Advertising and the impact of convergence”, and a topic sufficiently compelling to attract 80 people on a summer’s evening. Deloitte kindly hosted us, with Jolyon Barker, their Head of TMT, kicking off proceedings, and […]

Blinkx and you won't miss it – myChannel comes a step closer

I've just found out about the Blinkx and Miniweb deal from the Guardian's article "Blinkx moves into telly with new set-top box deal". Blinkx is the rather astonishing video search engine that emerged from Cambridge University (with some confusing ties to Autonomy), and Miniweb is into "next generation TV" with their platform already powering set-top […]