‘Earned media’ is not a synonym for public relations

"Categorising media as Paid, Owned and Earned isn’t particularly useful. In fact, it simply appears to reinforce increasingly irrelevant functional silos." That's how I opened a blog post back in November, The Influence View of Content, and three incidents over the last couple of weeks have redoubled my determination to cut this crap. Names have […]

Social media measurement – AMEC’s ‘Big Ask’ European consultation

The PR industry view and ‘Big Ask’ - Philip Sheldrake, uploaded by Gorkana Group on Vimeo. AMEC – the international Association for Measurement and Evaluation of Communication – launched its social measurement consultation exercise with European members and in-house and agency PR professionals on November 17th 2011 at the 'Big Ask' conference. I spoke at […]

Meanwhile in Mumbai

The Meanwhile team decamped to Mombai (aka Bombay) this week to find out what’s happening in the ‘I’ in BRIC – one of the fastest growing markets in the world. With a population of 20 million in a country of 1.2 billion and 771 million mobile phone subscriptions, no visitor to Mumbai is left in […]

The Marketing Century – a compilation of expert insight

You can now get your hands on The Marketing Century – out this week – a compilation of expert insight across a wide gamut of marketing and PR related topics to celebrate the centenary of the Chartered Institute of Marketing (CIM). The chapter outline here is based on the book's introduction. I'm delighted to have […]

Meanwhile, a new approach to marketing and PR consultancy

I've teamed up with some very useful chaps to form Meanwhile. We're defining venture marketing. Before I explain that further, I'll elaborate on the main trends that make me think Meanwhile is precisely the right approach at the right time. In short: Previously distinct disciplines are converging There is a renewed focus on measurement and […]

The 2011 Plan

Let's talk strategy. Without thorough strategy, one is resigned to contribute nothing to living up to your organisation's mission and pursuing its vision. Thoroughly resigned. And the turn of the year is an apt time to take the strategic long view. But let's begin with the shortest view. David Meerman Scott's latest book 'Real-time Marketing […]