Content Marketing Show 2012
// November 20th, 2012 // Content
I've just kicked off Content Marketing Show 2012 here in London. Thanks to Kelvin Newman and his team for the opportunity. Here's my stack.
The Illustrated History of Content
4 Responses to “Content Marketing Show 2012”
Leave a Reply
Contact
- M. +44 (0)7715 488 759
- E. [email protected]
- W. www.eulerpartners.com
- W. www.influenceprofessional.com
- Twitter @sheldrake
- Google+ http://www.google.com/profiles/philip.sheldrake
- Skype

- LinkedIn


Interviews
- CIPR TV with Jenni Wheller, Internal Communications Manager at SSP UK, and Mike Grafham, Head of Customer Engagement at Yammer, September 2012
- Neville Hobson interviews Stephen Waddington and me about Share This, July 2012
- PR Week interviews SpectrumInsight's Mark Westaby and me about measurement and evaluation, July 2012
- Gemma Griffiths interviews David Gerrard and me about the CIPR Wikipedia guidance, July 2012
- CIPR TV on Ethics, with Eliane Glaser, Guardian columnist and author of Get Real: How to tell it like it is in a world of illusions, and Dr Jon White, July 2012
- CIPR TV with Simon Liss, Managing Director of We Love Mobile, and David Murphy, Editor of Mobile Marketing Magazine, March 2012
- Interview with Meltwater’s JP Glittenberg about the NLA interim ruling, February 2012
- CIPR TV with Howard Kosky on Broadcast PR and with Dr. Jon White on PR 2020, the future of PR, December 2011
- The CIPR Presidential Debate, November 2011
- Carla Buzasi, Editor-in-Chief, Huffington Post UK, October 2011
- Neville Hobson interviews me about The Business of Influence, April 2011
- Social analytics on CIPR TV – with Connie Bensen, Emily Dent and Marcel LeBrun, April 2011
- In conversation about the BP Deepwater crisis with Neil Chapman, March 2011
- Elizabeth France, Chair, and Keith Johnston, Director, UKPAC, January 2011
- Robert Phillips, CEO Edelman UK, October 2010
- Mark Borkowski, MD, Borkowski, September 2010
- Paul Mylrea, BBC's Head of Press and Media Communications, September 2010
- Seth Godin, July 2010
- Brian Solis, June 2010
- Interviews with AMEC Executive Director, Barry Leggetter, and Katie Delahaye Paine of KD Paine & Partners, June 2010
Presentations other documents
- Social media measurement, AMEC’s ‘Big Ask’ European consultation, January 2012
- The Business of Influence, ESOMAR 3D, Miami, October 2011
- Measuring online, CIPR Freshly Squeezed training session, October 2011
- The Role of PR in a Digital Age, European PR Congress, October 2011
- Influence: Socialising the Enterprise, Dreamforce, September 2011
- Social Media Measurement and the Influence Scorecard, HWZ Social Media Conference, June 2011
- The ROI of Social Media, Digital Publishing Forum, March 2011
- Influence in the Age of the Social Web, EUPRERA Spring Symposium, March 2011
- How to Plan and Execute Real-time PR, Social 2011 conference, February 2011
- Marketing and Communications in the Internetome, Internetome conference, December 2010
- Intro to Web 3.0 and the Internet of Things, CIPR Social Summer, August 2010
- How digital changes everything and nothing, Digital Impact Conference, May 2010
- The most exciting development in PR since the Cluetrain (PR and Web 3.0), PR Ontology group, April 2010
- Influence - the bullshit, best practice and promise, Monitoring Social Media Bootcamp, March 2010
- An outline of the Influence Scorecard, the Influence Scorecard group, June 2009
- The IPv6 Executive Briefing (PDF), for 6UK, April 2010
- The IPv6 Project Planning Guide (PDF), for 6UK, April 2010







[...] a trend. For this reason, you can’t make something go viral.Philip Sheldrake – Euler Partners Influence flows2. When planning the content for a site, refine the ideas and suggestions by asking ‘why’ not [...]
Great presso at the content marketing show and thanks for sharing! I've put your book on my Christmas list :)
[...] Philip Sheldrake on Influence: http://www.philipsheldrake.com/2012/11/content-marketing-show-2012/ [...]
[...] Influence by Philip Sheldrake [...]