Measuring Online – CIPR Freshly Squeezed training session
An interesting start to the day today... over to CIPR HQ in Russell Square to deliver a training course on social measurement in the Freshly Squeezed series.
I had just 45 minutes with 15 minutes Q&A, and this time constraint combined with the state of best practice in the profession meant I was aiming simply to leave attendees knowing the right questions if not the right answers per se. After all, as the slidestack below teases out, if your organisation, marketplace, stakeholders, marketing and PR objectives, marketing and PR strategy and execution are unique, it shouldn't come as too much of a surprise that your metrics will be unique too.
I can't tell you what they are (well, without being retained by you anyway!)