Social media measurement and the Influence Scorecard – HWZ Social Media Conference

I've just arrived in Zurich at HWZ (Zurich University of Applied Sciences in Business Administration) for today's Social Media Conference. I'm delighted to be keynoting at 1.30pm, and here's my presentation.

I know... it's a bit text heavy in parts. @gabbicahane has already pointed that out to me. I protested that for a slidestack to make sense to those people who are interested but who cannot make the conference, it needs to have more context than some beautiful pictures and seven words per slide.

Always ready with a smart answer, he suggests I have two stacks in future... one for the presentation, one for slideshare.

Is there an app for that?

2 thoughts on “Social media measurement and the Influence Scorecard – HWZ Social Media Conference

  1. Thanks for the comment and the link to a useful 10 point list. Saying that, I'd love to spend some time with you on your point number 4 re. ROI and Return on Engagement.

    In The Business of Influence I advocate working with terms that the rest of the business understands, ROI for example, rather than those that can only be perceived as somewhat slippery or open to potential sleight of hand, such as "Return on Engagement".

What do you think?...