Comments on: An interview with Seth Godin – PR not publicity http://www.philipsheldrake.com/2010/07/an-interview-with-seth-godin-pr-not-publicity/ The Business of Influence Wed, 25 Jan 2012 13:29:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael http://www.philipsheldrake.com/2010/07/an-interview-with-seth-godin-pr-not-publicity/comment-page-1/#comment-415 Michael Sun, 15 Aug 2010 07:24:49 +0000 http://www.philipsheldrake.com/?p=27361#comment-415 Always great to hear Seth speak and the way he just makes everything seem so easy and simple. Your questions were good to get the PR side of the equation and not just he normal marketing side from Seth. Well done Always great to hear Seth speak and the way he just makes everything seem so easy and simple.
Your questions were good to get the PR side of the equation and not just he normal marketing side from Seth.
Well done

]]> By: Adam Barber http://www.philipsheldrake.com/2010/07/an-interview-with-seth-godin-pr-not-publicity/comment-page-1/#comment-395 Adam Barber Mon, 02 Aug 2010 15:27:21 +0000 http://www.philipsheldrake.com/?p=27361#comment-395 Thanks for the interview Philip - another fantastic insight into the mind of a very smart man. At the heart of this argument of course, is an increasingly dangerous move towards PR becoming just another marketing commodity. And as Seth so clearly articulates, when PR becomes a commodity, the only real differentiator can be the price. Within the corporate and business markets, some smart operators have already recognised this and in taking the relationships one step further, have in effect started to encroach on the turf of management consultancies, an interesting move and certainly something to watch... http://black-bored.blogspot.com/2010/08/pr-human-form-of-spam.html Thanks for the interview Philip - another fantastic insight into the mind of a very smart man.

At the heart of this argument of course, is an increasingly dangerous move towards PR becoming just another marketing commodity. And as Seth so clearly articulates, when PR becomes a commodity, the only real differentiator can be the price.

Within the corporate and business markets, some smart operators have already recognised this and in taking the relationships one step further, have in effect started to encroach on the turf of management consultancies, an interesting move and certainly something to watch...

http://black-bored.blogspot.com/2010/08/pr-human-form-of-spam.html

]]> By: patrickdh http://www.philipsheldrake.com/2010/07/an-interview-with-seth-godin-pr-not-publicity/comment-page-1/#comment-389 patrickdh Mon, 02 Aug 2010 13:26:56 +0000 http://www.philipsheldrake.com/?p=27361#comment-389 Nice mix and insight from great conversation Nice mix and insight from great conversation

]]> By: So You Want to Write a Media Release and Influence a Journalist? Part 6 | Spotlight on Marketing http://www.philipsheldrake.com/2010/07/an-interview-with-seth-godin-pr-not-publicity/comment-page-1/#comment-367 So You Want to Write a Media Release and Influence a Journalist? Part 6 | Spotlight on Marketing Sat, 31 Jul 2010 03:56:42 +0000 http://www.philipsheldrake.com/?p=27361#comment-367 [...] “An interview with Seth Godin – PR not publicity” by Philip Sheldrake (@Sheldrake) Quote by Seth: “Are you crafting services and products that are WORTH talking about?” [...] [...] “An interview with Seth Godin – PR not publicity” by Philip Sheldrake (@Sheldrake) Quote by Seth: “Are you crafting services and products that are WORTH talking about?” [...]

]]> By: Trevor Young PR Warrior http://www.philipsheldrake.com/2010/07/an-interview-with-seth-godin-pr-not-publicity/comment-page-1/#comment-358 Trevor Young PR Warrior Sun, 25 Jul 2010 07:53:01 +0000 http://www.philipsheldrake.com/?p=27361#comment-358 Great interview Philip, really enjoyed it. I've followed Godin for some time but it was good to hear him throwing up the challenge to the PR industry! Great interview Philip, really enjoyed it. I've followed Godin for some time but it was good to hear him throwing up the challenge to the PR industry!

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