Influence – The bullshit, best practice and promise
// March 31st, 2010 // Communities/Social Networks, Digital Media Relations, Measurement & Analysis
Here is the presentation I just delivered to Monitoring Social Media Bootcamp.
It seems to have gone down well from the Tweetstream (some Tweets cut and paste below). Thanks so much to the panellists, particularly as you had approximately zero seconds to prepare!
UPDATE 2nd April 2010: I'm delighted that my presentation on slideshare.net has, according to emails I received from slideshare, been their most discussed document on Twitter and Facebook, globally! That means the presentation was promoted to their homepage too. How cool is that?
View more presentations from Philip Sheldrake.
Jasonfas: "There are 6 levels of interaction when considering influence" @sheldrake. Consumer to consumer and consumer to supplier are vital. Nice ppt
simonmc: Interesting @sheldrake using NPS as good methodology (contra influence) when academic support for it is patchy #msmbc10
Jasonfas: Very interesting interactive presentation on "Influence" by @Sheldrake. I wish we had some1 from Klout here to offer a retort #msmbc10
marc_bone: Excellent talk by @sheldrake at #msmbc10 challenging Influencer-measurements w/ common sense
chat_lotte: RT @farhan: @sheldrake really changed up the format at #msmbc10 definitely an inspiring thinker worth following :)
richardbagnall: Interesting looking at the faces of some of the automated platform vendors as @sheldrake destroyed influence scores! #msmbc10
juanortiz: hey @sheldrake thanks for the chance of participating on the influence presentation! :) let me know when you need a panelist again #msmbc10
farhan: @sheldrake are you going to stick around for a bit?
dj_justjay: RT @treypennington: "Not measuring for measurement's sake…but to better achieve something else" @sheldrake #msmbc10
farhan: @sheldrake really changed up the format at #msmbc10 definitely an inspiring thinker worth following :)
MiChmski: Great presentation @Sheldrake
domsh: @sheldrake says influence isn't something the marketing team "does". Everyone must contribute. #msmbc10 (via @DaveRReed)
iSOFT_Shaun: RT @adycoles: RT @crossy: @sheldrake has influenced us, was he the only presenter so far to truly do so? #msmbc10 <== Certianly more than the others
adycoles: RT @crossy: @sheldrake has influenced us, was he the only presenter so far to truly do so? #msmbc10 <== Certianly more than the others
mikeander: Great Social Media friendly workshop from @sheldrake - giving the audience a voice! #msmbc10
Banyong: RT @pornprom: RT @treypennington: The New CIO? "Chief Influence Officer" via @sheldrake #msmbc10 #ittwt
AdParker: RT @richardbagnall: @sheldrake marketing as we know it is over.Here come 'chief influence officers' working across all disciplines #msmbc10
Tracey_at_CIPR: @jayoconnor @sheldrake Yes, he has! Bootcamp has been very valuable so far, Andrea and I will report back on it.
richardbagnall: @sheldrake suggests that marketing as we know it is over. Here come 'chief influence officers' working across all disciplines #msmbc10
treypennington: "Not measuring for measurement's sake…but to better achieve something else" @sheldrake #msmbc10
farhan: @sheldrake are your influencer slides available online? #msmbc10
about 1 hour ago from dabr · Reply · View Tweet · 
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The Business of Influence
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Presentations other documents
- RT @CIPR_UK: ANNOUNCEMENT: Today's #CIPRTV debate on ethical practice will now begin at 5.30pm http://t.co/2Anpow6n - we'd apprecaite RT's!
- Check out the new website for Business Growth Fund. Nice. http://t.co/GyUxqsjv (disclosure - client) @BGF_team
- @mediaczar @Amelia_Torode You have to try something before forming an opinion I reckon. BRANDiD has a double pack promotion right now too.
- Does Dow really have an ad campaign with the slogan "Solutionism. The new optimism." WTF does that mean? Awful.
- MT @CIPR_UK: PR ethics debated at 5pm today on #CIPRTV. In the studio will be @ElianeGlaser + @DrJonWhite + @Sheldrake http://t.co/mhCmSXca
RT @vikkichowney: Storing up a storm of a rant about 'influential' Twitter user lists << cool. You might like: http://www.philipsheldrake.com/2010/03/i...
@Sheldrake Loved your little presso on Influencers
@Sheldrake Loved your little presso on Influencers
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