Influence – The bullshit, best practice and promise

Here is the presentation I just delivered to Monitoring Social Media Bootcamp.

It seems to have gone down well from the Tweetstream (some Tweets cut and paste below). Thanks so much to the panellists, particularly as you had approximately zero seconds to prepare!

UPDATE 2nd April 2010: I'm delighted that my presentation on slideshare.net has, according to emails I received from slideshare, been their most discussed document on Twitter and Facebook, globally! That means the presentation was promoted to their homepage too. How cool is that?

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Jasonfas: "There are 6 levels of interaction when considering influence" @sheldrake. Consumer to consumer and consumer to supplier are vital. Nice ppt
1 minute ago from TweetDeck · Reply · View Tweet
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simonmc: Interesting @sheldrake using NPS as good methodology (contra influence) when academic support for it is patchy #msmbc10
6 minutes ago from txt · Reply · View Tweet
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Jasonfas: Very interesting interactive presentation on "Influence" by @Sheldrake. I wish we had some1 from Klout here to offer a retort #msmbc10
10 minutes ago from TweetDeck · Reply · View Tweet
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marc_bone: Excellent talk by @sheldrake at #msmbc10 challenging Influencer-measurements w/ common sense
16 minutes ago from Echofon · Reply · View Tweet
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peehsb: great interactive lively approach @sheldrake, felt good to be a part of it! Txs #msmbc10
17 minutes ago from TweetDeck · Reply · View Tweet
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chat_lotte: RT @farhan: @sheldrake are your influencer slides available online? #msmbc10
18 minutes ago from HootSuite · Reply · View Tweet
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chat_lotte: RT @treypennington: The New CIO? "Chief Influence Officer" via @sheldrake #msmbc10
20 minutes ago from HootSuite · Reply · View Tweet
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chat_lotte: RT @farhan: @sheldrake really changed up the format at #msmbc10 definitely an inspiring thinker worth following :)
21 minutes ago from HootSuite · Reply · View Tweet
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richardbagnall: Interesting looking at the faces of some of the automated platform vendors as @sheldrake destroyed influence scores! #msmbc10
30 minutes ago from TweetGrid · Reply · View Tweet
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juanortiz: hey @sheldrake thanks for the chance of participating on the influence presentation! :) let me know when you need a panelist again #msmbc10
31 minutes ago from TweetDeck · Reply · View Tweet
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farhan: @sheldrake are you going to stick around for a bit?
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dj_justjay: RT @treypennington: "Not measuring for measurement's sake…but to better achieve something else" @sheldrake #msmbc10
34 minutes ago from TweetDeck · Reply · View Tweet
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farhan: @sheldrake really changed up the format at #msmbc10 definitely an inspiring thinker worth following :)
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MiChmski: Great presentation @Sheldrake
35 minutes ago from TweetDeck · Reply · View Tweet
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domsh: @sheldrake says influence isn't something the marketing team "does". Everyone must contribute. #msmbc10 (via @DaveRReed)
35 minutes ago from Tweetie · Reply · View Tweet
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iSOFT_Shaun: RT @adycoles: RT @crossy: @sheldrake has influenced us, was he the only presenter so far to truly do so? #msmbc10 <== Certianly more than the others
41 minutes ago from TweetDeck · Reply · View Tweet
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adycoles: RT @crossy: @sheldrake has influenced us, was he the only presenter so far to truly do so? #msmbc10 <== Certianly more than the others
43 minutes ago from TweetDeck · Reply · View Tweet
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domsh: Interesting preso about 'influence' by @sheldrake at #msmbc10
43 minutes ago from Tweetie · Reply · View Tweet
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mikeander: Great Social Media friendly workshop from @sheldrake - giving the audience a voice! #msmbc10
44 minutes ago from UberTwitter · Reply · View Tweet
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MiChmski: @Sheldrake : "don't underestimate people" #msmbc10 True story
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Banyong: RT @pornprom: RT @treypennington: The New CIO? "Chief Influence Officer" via @sheldrake #msmbc10 #ittwt
about 1 hour ago from im+ · Reply · View Tweet
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crossy: @sheldrake has influenced us, was he the only presenter so far to truly do so? #msmbc10
about 1 hour ago from UberTwitter · Reply · View Tweet
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pornprom: RT @treypennington: The New CIO? "Chief Influence Officer" via @sheldrake #msmbc10
about 1 hour ago
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AdParker: RT @richardbagnall: @sheldrake marketing as we know it is over.Here come 'chief influence officers' working across all disciplines #msmbc10
about 1 hour ago from TweetDeck · Reply · View Tweet
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Tracey_at_CIPR: @jayoconnor @sheldrake Yes, he has! Bootcamp has been very valuable so far, Andrea and I will report back on it.
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adycoles: RT @iSOFT_Shaun: methinks Mr @sheldrake would make a good TV quiz host! #msmbc10
about 1 hour ago from web · Reply · View Tweet
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richardbagnall: @sheldrake suggests that marketing as we know it is over. Here come 'chief influence officers' working across all disciplines #msmbc10
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treypennington: The New CIO? "Chief Influence Officer" via @sheldrake #msmbc10
about 1 hour ago from TweetDeck · Reply · View Tweet
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treypennington: "Not measuring for measurement's sake…but to better achieve something else" @sheldrake #msmbc10
about 1 hour ago from TweetDeck · Reply · View Tweet

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farhan: @sheldrake are your influencer slides available online? #msmbc10
about 1 hour ago from dabr · Reply · View Tweet · Thread Show Conversation

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