I was invited last week to talk about the future of manufacturing at an event run by the manufacturing practice of one of the big law firms. Here's a whistle stop summary. It's a mind-blowing vista.
On considering political, economic, social and technological factors, it's unarguable that we're contemplating major flux in manufacturing. As with any flux, today's players will either win out or lose out, and clearly everyone in this room wishes to contribute to and participate in the winning side of things!
With that in mind, I'd like to explore some major themes:
That list sounds fairly destructive, yet I believe manufacturing is then transformed, manufacturing is vital, and manufacturing is more exciting than ever. Continue reading →
Having been frustrated by the very narrow practice of public relations, by the plain wrong approaches to alignment and performance measurement, and by the seeming isolation of the PR function from the rest of the business at a time when its best qualities are more vital than ever, I sought in 2009 to crystallise my ideas to help organisations transition to a more relevant and mutually valuable model. Knowing that organisational change is hard, I focused on the dominant way some of the world's largest and most successful businesses seek to articulate and guide performance – the Balanced Scorecard – in order to tap into the monster's own strengths, jujitsu style.
Having co-founded, built and sold a PR consultancy. Having written a book on reframing marketing and PR for the digital age that's now recommended reading across a number of under- and post-graduate courses. Having made some of the first presentations to the PR profession on the implications of the Internet of Things, the Semantic Web, and machined media. And having co-founded the CIPR's prolific social media group, I have it appears left the profession. And for some good time now.
I've taken the best the PR profession and academe have to offer the world, and then determinedly escaped its narrow practice. I've found I can now offer consultancy that isn't framed by preconceived ideas of PR. I can combine it with management consultancy more broadly, with org design and social business, with digital transformation and web science, without anyone saying "that's not PR!"
It does I admit help that I am a chartered engineer. Engineering is my nature. I will always be an engineer, but my association with PR is always framed these days in the past tense, if only to disassociate myself from inadequate and inappropriate context.
21st Century public relations isn't a synonym for media relations, or earned media, or simply "communications" come to that. It isn't publicity or, worse, spin. It isn't a side function and it's definitely ill-suited as a marketing function. Continue reading →
Yesterday, at Southampton University, my WAIS colleague Ian Brown challenged me to write a haiku to describe my research interests. Here's my effort, the first time in a decade of blogging that I've posted poetry ... and quite possibly the last time too!
we in our biome
add data and shake open
Our customers often tell us that encouraging and enabling collaboration has dramatically improved their business. We decided to dig a little deeper by conducting some original cross-industry research that measures the power of workplace collaboration in concrete terms.
… collaboration has a significant impact on business innovation, performance, culture and even the bottom line.
This is quite right and quite wrong. Collaboration is at once driven and the driver; it is both a cause and an effect. As is culture come to that. Effectively, Google must grapple with two distinct appreciations of business among its customers and prospects.
If there’s one thing that differentiates organization this century from the last it’s that we may now acknowledge complexity and do something about it. We increasingly have the technologies to help navigate complexity. Choosing to do so offers competitive advantage for the time being; there will soon come a time when failing to do so renders an organization unresponsive, fragile and, consequently, bust. (Note that complexity and complication are different things.) Continue reading →
Cast your mind back a decade or more. Did you request specific hardware from your company’s IT team? If so, you started a trend that continues to play out to this day, and will continue to its logical and exciting conclusion.
You may or may not have been successful in your request given IT’s historic intransigence, but nowadays many of us expect to rock up to work with the laptop and tablet and smartphone of our choosing – often our own – and expect the IT team’s full accommodation.
We’re also bringing our own applications. Non-IT staff have adopted software-as-a-service without necessarily going through their IT colleagues. Yammer, Trello and Slack for example. Perhaps Google Docs crept in without organization-wide adoption of Google for Work. Meeting schedulers. Note-takers. Expense trackers. Skype. Dropbox. Instagram. The list is as long as the kind of things you need to get done.
It’s useful to think of this in terms of Enterprise IT and Work IT. The enterprise owns Enterprise IT whereas the worker owns Work IT. In simple terms, Enterprise IT is focused on the organization, Work IT on organizing. Enterprise IT is top-down with the starting position of locking everything down, whereas Work IT is bottom-up, thriving by facilitating sharing and openness. Continue reading →
The Global Commission on Internet Governance (ourinternet.org) was established in January 2014 to articulate and advance a strategic vision for the future of Internet governance. With work commencing in May 2014, the two-year project is conducting and supporting independent research on Internet-related dimensions of global public policy, culminating in an official commission report.